3 ottobre 2015 ore 10.00
Aula Luciani - Edificio di Fisiologia
Industrial Cognitive Neuroscience: how neuroscience could be used in industrial and marketing applications.
Presented by Dr. Giovanni Vecchiato, PhD.
Are the cognitive neuroscience ready to be used in advanced industrial contexts? In this presentation it will be depicted a possible path for the
use of advanced findings in cognitive neuroscience by using the electroencephalogram not only in the medical environment (e.g. to improve
the limb’s rehabilitation path for patients affected by stroke). In particular, applications of advanced EEG signal processing technique will be
illustrated in the marketing context (neuromarketing) as well as in the aerospace-aeronautic environment, through the on-line monitoring of the
mental workload of pilots, air traffic controllers and other category of professional drivers during their actual operations.